Assignment 1-4-5 Written Analysis 4

Technological Success

            No secret when people think of top of the line products, and most desirable, they think of Apple. Apple had proven time and time again that they are the most sought out after product of today's market and the market for the past ten years. From Apples elegant and flawless design to the glamorous retail packaging, Apple products have it all. Steve Jobs would sit down with his design team just to make sure when  designing the packaging their product was shipping in, it was the best and had the most satisfaction when opening a new Apple product for the first time. Apple has always had three main steps for success; Product < Design < Satisfaction. As long as a company backs their product and creates a product that people may want again and again, there is no stopping that company from dominating its region of expertise.

            Google and the Android OS have been catching up in the race for product elegance and design. Since the launch of the new Samsung Galaxy S4, Android has grown in popularity with its new OS design and a phone that is worth buying. The Samsung Galaxy S4 is the iPhones number one competitor. Not only is Apple leading in the phone market , but in the tablet market as well. The iPad is the number one selling tablet of all time. Android OS has no specific tablet that is remarkable, but they are on many different tablets. There tablets come from Samsung, Amazon Kindle, Google Nexus 7 and many others. if you would combine all of the tablet sales from all of those companies, they would not come close to the success of the iPad.

            All of these specs about the iPhone and the iPad comes down to this, Apple is doing something right, they figured out what people want and how they want it. Apple has figured out the perfect formula for success and they keep improving that formula yearly.